News Releases Long Tail

Netconcepts, the premier natural search firm enabling a leading tier of the top 200 Internet Retailers to “get found” online, is proud to welcome new team member, E-Business Account Director Fran Nahabedian to its Madison, WI office.

Nahabedian’s role with Netconcepts will be focused on driving the success of their E-Business client base. In so doing, she will be shaping the future development of Netconcepts’ customizable ecommerce solution, GravityMarket™.

GravityMarket, a powerful online retail management platform, is designed to provide retail owners a competitive edge as they grow their online business. Its features, such as a streamlined checkout process, has already helped firms such as billiards retailer PoolDawg increase their online sales exponentially.

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Netconcepts, the premier natural search firm enabling a leading tier of the top 200 Internet Retailers to “get found” online, is proud to welcome new team member, Senior Technical Analyst Todd LaBeau to its Madison, WI office.

LaBeau will begin immediately shaping Netconcepts future as part of its GravityStream™ team. GravityStream, a performance-based SEO management platform, is currently helping companies like Cabela’s to increase online revenue as a direct result of attaining Page 1 Google rankings for unique, yet highly-competitive search terms.

As a seasoned web-development veteran, LaBeau has perfected the art of implementation and analysis of a variety of website technical and structural issues.

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Netconcepts, a natural search firm with offices in Madison, WI & Auckland, New Zealand is proud to welcome new team member, Lead Search Strategist Chris “Silver” Smith to its Madison, WI office.

Smith will be working primarily on support and development of Netconcepts GravityStream™ product, a performance based SEO management platform that is currently helping companies like Cabela’s with non-optimal, dynamic sites to optimize nearly overnight.

An organic search engine optimization pioneer, Smith previously served as Manager of Administration of Texas A&M University’s Cartographic Service Unit, where he assisted with portions of the university’s earliest website presence.

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Brian Klais, Netconcepts Vice President of Search, will be among a panel of experts discussing Improving ROI of Paid & Organic Search at the shop.org Online Marketing Workshop 2007, continuing today in Hollywood, Florida. Panel members will be sharing specific tactics used to improve website performance and maximize profitability.

Netconcepts®, LLC., the premier natural search firm enabling a leading tier of the top 200 Internet Retailers to “get found” online, will be represented today at shop.org’s Online Marketing Workshop 2007 by Vice President of Search, Brian Klais.

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Netconcepts®, LLC., the premier natural search firm enabling a leading tier of the top 200 Internet Retailers to “get found” online, today announced the general availability of its SEO Title Tag 2.0 beta version plugin.

Download the freeware WordPress SEO Title Tag plugin today and help your WordPress powered blog or Website avoid Google’s dreaded Supplemental Index by assigning every URL its own unique tag.

“Title tags are arguably the most important of the on-page factors for search engine optimization (SEO),” said Stephan Spencer, NetConcepts president. “Netconcepts is proud to have developed the SEO Title Tag 2.0 WordPress plugin as an open source solution.”

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The New Zealand Marketing Association announces that Netconcepts’ patent-pending GravityStream technology to optimize the “long tail” of product-related natural search traffic and sales for online retailers won Gold in the category of Innovation.

Read the entry submission and GravityStream product overview published by the NZ Marketing Association and written by Netconcepts’ very own Chief Executive Officer, Nigel Varcoe.

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In this interview with Brian Quinton, Senior Editor of DIRECT Magazine, Netconcepts’ VP of Search, Brian Klais discusses the key performance indicators facing search marketers today. Learn, from an industry leader, the essential concepts behind the Long Tail of Natural Search. Listen and discover how to utilize website analytics to grow your “tail,” increasing your search engine marketing ROI.

Interview conducted by Brian Quinton, Senior Editor of DIRECT Magazine on Thursday, February 1, 2007.

 

 Interview with Brian Klais for DIRECT Magazine [34:31m]: Play Now | Play in Popup | Download

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Countrywide’s CreditDemystified.com Isn’t a Blog, or Is It?

Web development companies are increasingly recognizing the potential of WordPress as a content management system (CMS). CreditDemystified.com, an educational site developed for Countrywide Home Loans, illustrates how a corporate microsite can successfully be adapted to the blog platform.

The microsite, developed by Netconcepts, is designed to help visitors become credit savvy by providing simple answers to credit questions. Although the microsite’s platform is WordPress, CreditDemystified.com is far from a traditional blog.

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Lost shoppers are being found through unbranded keyword searches by the e-commerce clients of Netconcepts, a global Web technology company specializing in natural search optimization consulting and search-friendly E-Business design. Netconcept’s clients are increasing their e-retail traffic through natural search optimizations that don’t depend on “brand name” keywords.

Netconcepts released a white paper last month, “Chasing the Long Tail of Natural Search,” which details the dynamics of the long tail phenomena and how e-commerce marketers can capture unbranded keyword searches. The study reveals the compelling truth that the unbranded market opportunity is 40 times richer than branded searches.

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The long tail isn’t a threat to branded search, but a well rounded unbranded complement to natural search engine referrals. However, it’s much easier said than done says PJ Fusco, lead strategist with Netconcepts in this article for ClickZ - unless, of course, the site’s content management structure or e-commerce platform has been built on a blog-like publishing system. Many corporate and e-commerce sites are the antithesis of blogs, she goes on to say…

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